This rate should be well below 0.5%, so if this value is higher than this or even around this range, then it could indicate serious issues for your list. This can quickly hurt your deliverability rates and sending IP reputation. A spam complainer event occurs when a recipient has marked your message as containing spam. Spam Complainers - Complainers are an interesting category to measure email hygiene.Soft bounces have a much higher tolerance without hurting your sending reputation. Soft bounces are a much less serious issues due to temporary email issues such as a server error, having a mailbox over quota (full), or even due to a anti virus issue. Once your hard bounce rate has increased over a certain threshold, some mail providers like Gmail, Yahoo, AOL will blacklist your future messages. Hard bounces include "recipient email address dose not exist" and similar mail server errors that would indicate the inbox has been deactivated or simply never existed. Frequent Soft & Hard Bounces - This category is one of the worst warning signs that would indicate email cleaning is urgently needed.You may also want to improve your subject lines and message content to drive better engagement. If your click rates are lower than usual or even below 2%, then your lists likely have too many low reputation email addresses. Any historical data you can use to measure this against previous lists can provide a good indication of your current list's performance. Reduced Click-Through Rates - On average, click-through rates hover between 2%-4%.
#Clean email address list free
Use our free email spam checker tool to quickly determine if your messages have any spam issues related to content or sending configuration.
This metric could also indicate your messages are being sent to the spam folder. If you notice your open rates have decreased over time, then it's a good indicator that it's a good time for email cleaning. Low open rates will usually indicate reputation issues for the email addresses in your marketing lists. If you have an established rate from your previous lists, it's good to use that at a benchmark and compare how your other lists perform. Low Open Rates - Average email open rates range between 12%-25%.If the percentage of emails in this category are over their internal thresholds (these vary by provider), then the sending domain or IP address will become blacklisted or automatically routed to the spam folder. Mail service providers will even deactivate mailboxes that haven't had login activity for 6 - 12 months.Ĭleaning your email lists with a reliable email validation service is the best way to ensure older emails do not negatively impact your sender score and overall sending reputation with mail service providers (MSPs).Īlmost every major MSP like Gmail, Yahoo, Outlook, Hotmail, AOL will closely monitor bounce rates and the amount of low reputation email addresses that are actively being mailed. Some marketers even dig way back to find emails from over 10 years ago! As you can imagine, user's personal data can quickly change, especially over many years. The average age of an email marketing list is 7 years. Routine email cleaning is the best way to protect your email marketing against deliverability issues, blacklisting, and lower engagement rates.
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